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Posts Tagged ‘promotion’

SEO for Blogs, Love It, Hate It, Use It.

29 Apr

seo, search engine optomizationI’ve been writing professionally, at least part time, for a very long time: around 3 decades.  More recently I started blogging.  Needless to say, I’ve been writing longer than I’ve been blogging.  In fact I’ve been writing longer than blogs have existed.  Therefore I learned to write according to the old school conventions, which placed making a written work entertaining to the reader above making it popular with a search engine.

Of course search engines have not always been as persnickety as they are now.  Early on, search engines actually rewarded writers for using natural language and allowed them to include in the header of an article a whole string of keywords that related to the content of the article.  A keyword string for this article would have included, search engine, search, seo, blog, blogging, article, post, web, internet, optimize, optimization, keywords, and writing.  Search engines trusted writers to include a spectrum of words that were directly related to the article, even if not all of them appeared in the article.  But then the spammers came in and discovered that they could insert totally unrelated, hot topic keywords to give their page a boost.  If I were to include Miley Cyrus, twerking, and Justin Bieber, this page would become robot candy even though those words have nothing to do with what I’m writing about.  And so, the search engine strangulation began. Read the rest of this entry »

 
 

Review Building an Author Platform that can Launch Anything: a Social Media Minibook.

19 Apr

author, platform, marketing, promotion, sales, networkingBuilding an Author Platform that can Launch Anything: a Social Media Minibook, by Toby Neal, is a concise yet information packed mini-book that gives straight-forward advice for authors on how to build an author platform (writer-speak for a system of marketing and promotional tools) that will build readership and excitement for both the author and their book.  The end result: sales!

Book Description:

Effective steps to building an author platform that can take advantage of free programs and launch any book into visibility and better sales.

Self published or not, today’s authors have to develop their own “platform” for reaching book buyers. This power-packed booklet contains tips based on author Toby Neal’s sales and psychology background and experience with her bestselling crime novel, Blood Orchids. These secrets maximize social media to build an author platform that can bring fast, wide-ranging visibility and increased sales to any book.   Read the rest of this entry »

 
 

Wander, Putter, and Create!

05 Apr

Today I am delighted to have as my guest, best-selling novelist Toby Neal.  In this guest-post she shares some thoughts and insights on the creative process and we introduce her latest book.  Please make her welcome…

clouds, dreaming, createWhat is the creative process?

Different for everyone, sure. For me, it’s connected to daydreaming, and then making and doing stuff.

Yeah, real scientific.

Mulling, wandering, chewing a bit of grass as I kick a pebble on my walk with my (small/fuzzy/ridiculous) dogs, I think of a new scene.

Tilting my head to spot a flamenco dancer in the shape of a cloud. I take an Istagram pic of it (find me at tobyneal0)!

Chasing the aforementioned dogs away from a mysterious dirt patch in the middle of the ball field just the size of a body, I see a future crime scene for my novel. Read the rest of this entry »

 

Sneak Peek and Cover Art: xoxoxo

02 Feb
xoxoxo is Bethany Lopez’s second book in her Contemporary Young Adult series, Stories about Melissa. The first book was Ta Ta for Now!. xoxoxo will be released on March 2nd, 2012.

Synopsis

art, cover, book YA, romanceMelissa has learned a lot since her freshman year began, but it isn’t over yet! Her world is about to change again with the birth of her new sibling, and she has to figure out how she will adjust to being the eldest of five kids. She, Jess, and Jimmy are inseparable, and she is having a fantastic time although she can’t help but miss Brian as she tries to learn how to deal with his relationship with Layla. Everything seems to be happening at once and that is when she is introduced to Ben Campbell, a senior at Dearborn High, who becomes an interesting distraction as he helps her deal with the new developments in her life.

About Bethany Lopez

Author, Bethany Lopez, xoxoxox, Ta Ta For Now!Bethany Lopez was born in Detroit, Michigan, and grew up in Michigan and San Antonio, Texas. She went to High School at Dearborn High, in Dearborn, Michigan, which is where she has set her Young Adult novel. She is married and has a blended family with five children. She is currently serving in the United States Air Force as a Recruiter in Los Angeles, California. She has always loved to read and write and has seen her dream realized by independently publishing her first novel through Amazon with CreateSpace and Kindle Direct Publishing. Ta Ta for Now! is also now available through Smashwords at Barnes and Noble.com, on the Nook and the Sony eReader. Her second novella in the series, xoxoxo, will be release on March 2, 2012.
Contact/Purchase Info:
 
 

Boosting Your Blog’s SEO in WordPress

30 Jan

SEO, blog, spiders, I’ve never cared much for all the SEO (Search Engine Optimization) machinations that many of the top bloggers say everyone must do to become really popular.  So I’m not going to talk about those.  There are some basic things that we should all do to grab a reasonable amount of search engine spider attention.  And if you want a really quick way to learn to improve your blogs SEO – and if you have a self-hosted WordPress blog – snag the WordPress SEO by Yoast plug-in and install it.  If you have a WordPress.com blog, it appears you can not use plugins at all.

Plug It In

No, no… don’t panic, it’s really easy to do.  Read the rest of this entry »

 

Pricing Your Printed Book: Avoiding the Traps

09 Jan

cost of printing booksIn a recent post, Pricing Your eBook, I discussed the vagaries of setting a price on a book sold only in electronic form.  That model is driven mostly by perceived value and target audience, when determining the price for a printed book you have a couple of other items to factor into your profit map.

Pricing a printed book is also deserving added thought because changing the price of an eBook is a simple matter.  Changing the price of a printed book is not simple because the price is printed on the back cover along with the ISBN and bar code.  Changing the price means changing the cover, which means service fees paid to your printer every time you make a change.

Cost of Printed Book Design

Unlike an eBook, printed books actually cost you money to produce, how much will depend on who you choose to produce your books and the styling of your books. Read the rest of this entry »

 
 

Jedi Mind Twits: Follow Limit on Twitter

25 Aug

Photo by tychay

It’s like running a race; you’re hitting your stride, settled in and making good time.  Suddenly out of nowhere, a block pops up out of the track, you trip over it and end up stumbling and twisting all around trying not to end up face down in the dirt.

On Twitter you’ve been tweeting good stuff about you and your work, sharing interesting links, retweeting things for others and your following has been steadily building up.  You found another great person to follow and clicked the button.  But suddenly a window pops up and says “Looks like you’ve hit a limit” and it won’t let you follow this great tweep.  Why NOT!?  Read the rest of this entry »

 

Juicing Up Your Twitter Power

29 Jun

Let me start by saying that I am NOT a social media expert.  I am NOT an SEO specialist.  I do not have a PhD in twitterology.  I can’t even claim to play any of these roles on television.  I’m just a guy who has learned a few things; mostly by trial and error, who is willing to share these things with you.

I opened my Twitter account in 2010, but didn’t do much with it because I didn’t have a clue what I was doing.  Why didn’t I jump on board sooner?  That’s simple: I thought Twitter was just the silliest thing around and had no use for it at all.  Read the rest of this entry »

 

Creative Methods of Book Marketing

16 Jun

Writing a great book and getting it published are just parts of the journey to becoming a successful author.  Making the buying public aware of your book – and getting them to buy it – is the final, and often the hardest, step.  If you were able to get published by a major publishing house, they will most likely shoulder most of that burden.  If you go with a small publisher or self-publishing, as more and more os us are, that task will fall squarely on your shoulders.

The following is a round-up of book marketing tips posted to BookBuzzer by Tony Eldridge.  Tony is the author of the action/adventure book, The Samson Effect, that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure” and the Twitter marketing book, Conducting Effective Twitter Contests which helps people find targeted Twitter followers.  He also shares his book marketing tips with fellow authors through his blog and through his free video marketing tips for authors. You can follow him on Twitter @TonyEldridge

Now, on to Tony’s guest posts on BookBuzzr…  Read the rest of this entry »

 
 

Twitter Education

14 Jun

Are you an author looking for ways to market your book(s)?  Do you want to use Twitter but are not sure how to use it effectively?  If so here are some great information resources.  The first section came from Joanna Penn’s post on Social Networking for Authors and she offers some do’s and don’ts as well, so be sure to stop in there too.  These are great places to further your Twitucation.

Some Useful Posts on Twitter

Looking for info on how to use Twitter?  Here are my articles from nuts & bolts to Jedi mind twits.

 

 
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