I’ve been writing professionally, at least part time, for a very long time: around 3 decades. More recently I started blogging. Needless to say, I’ve been writing longer than I’ve been blogging. In fact I’ve been writing longer than blogs have existed. Therefore I learned to write according to the old school conventions, which placed making a written work entertaining to the reader above making it popular with a search engine.
Of course search engines have not always been as persnickety as they are now. Early on, search engines actually rewarded writers for using natural language and allowed them to include in the header of an article a whole string of keywords that related to the content of the article. A keyword string for this article would have included, search engine, search, seo, blog, blogging, article, post, web, internet, optimize, optimization, keywords, and writing. Search engines trusted writers to include a spectrum of words that were directly related to the article, even if not all of them appeared in the article. But then the spammers came in and discovered that they could insert totally unrelated, hot topic keywords to give their page a boost. If I were to include Miley Cyrus, twerking, and Justin Bieber, this page would become robot candy even though those words have nothing to do with what I’m writing about. And so, the search engine strangulation began. Read the rest of this entry »