We’ve all seen the ballyhoo about how all authors should have a web site to use in promoting their books. There has been a lot of talk about adding a blog, what to show on your web site, selling from your web site, what kind of content to provide and how often it should be updated. But one thing that hasn’t been mentioned much is how to determine if the web site is doing you any good. Statistics will tell you this.
Aside from an increase in book sales, it’s hard to know if a web site is helping you. If you’re trying different types of campaigns which ones work, which ones don’t? The answers often lay in the traffic reports that are available from your web host. That usually looks something like this: Read the rest of this entry »
I’ve never cared much for all the SEO (Search Engine Optimization) machinations that many of the top bloggers say everyone must do to become really popular. So I’m not going to talk about those. There are some basic things that we should all do to grab a reasonable amount of search engine spider attention. And if you want a really quick way to learn to improve your blogs SEO – and if you have a self-hosted WordPress blog – snag the WordPress SEO by Yoast plug-in and install it. If you have a WordPress.com blog, it appears you can not use plugins at all.
