Original Pub Date: January 2, 2012: Webupon.com
Many of the expert book marketing folks have touted the benefits to authors of running a blog. On a blog you can offer excerpts from your book, talk about your characters, offer insights into your life and personality, even plug your books, all with the intent of piquing the curiosity of your target audience so they will want to buy your books. But to do that, people must actually come to your blog and read it.
A blog, or a web site, is like a box of brochures in that they can be effective advertising tools if disbursed but if left sitting in the back of a closet, they are useless to you. Handing out your digital brochures can be done in a number of ways.
- Put the URL on every print piece of advertising you produce; from business cards to your books.
- Add the URL to your e-mail tagline.
- Add it to all your social media accounts.
- Comment on other people’s blogs and fill in the URL field.
It is this last one that I want to talk about today. Commenting on other blogs that are related to yours or attract the same readers that you want to reach is a good way to introduce yourself to a new group of people. But to do it effectively requires some research and some thought. Read the rest of this entry »