We’ve all seen the ballyhoo about how all authors should have a web site to use in promoting their books. There has been a lot of talk about adding a blog, what to show on your web site, selling from your web site, what kind of content to provide and how often it should be updated. But one thing that hasn’t been mentioned much is how to determine if the web site is doing you any good. Statistics will tell you this.
Aside from an increase in book sales, it’s hard to know if a web site is helping you. If you’re trying different types of campaigns which ones work, which ones don’t? The answers often lay in the traffic reports that are available from your web host. That usually looks something like this: Read the rest of this entry »